Integration between Innovation and Strategy There are only a few tools that European Companies have in order to compete with their competitors in countries with much lower costs. This is why innovation becomes the tool to keep on being leaders and defining trends in a sector, even if costs are higher: the customer is ready to pay the cost of innovation. In this situation, European Companies define the trends in the development of the sector and become, more than producers of products, knowledge exporters. To face the challenge of integrating innovation in corporate strategy InnoBalears proposes: - Innovation policy definition (contracting, partnership, licence purchasing, patent protection) and providers research - Design and implementation of competitive intelligence systems (state of the art analysis, monitoring, prospective, SWOT analysis) - IT strategy definition - Corporate Strategy Definition Innovation Planning To avoid coming to a standstill, organizations need to know their cu...